The goal: launch the first colour eReader.
the data
We built the brand in over 60 days with significant social proof, achieving 82,126,402 impressions across various platforms.
398,370
Total followers across all channels
82,126,402
Impressions
642,455
Engagements
Client:
Rakuten Kobo
Goal:
Platforms:
Instagram, TikTok, Facebook, LinkedIn, X
Cast Study Duration:
30 days
March 2024
Strategy:
Image & Video heavy, storytelling heavy
+13,386
Instagram followers
in 60 days
+ 3,533
TikTok followers
in 60 days
