Case Study – Neale’s Sweet N’ Nice Ice Cream

Bar graph comparing total social media growth before and after working with Let’s Snack.

the data

Over 2 years, we built the brand with strong social proof, gaining over 230,000 followers on various channels, even helping them get stocked in America after their Canadian launch.

2,810%

Increased Instagram followers from 378 to 11K followers

214K

Total followers on TikTok

3.5M

3.5 million likes on TikTok

Client:

Neale’s Sweet N’ Nice Ice Cream

Goal:

Increase brand awareness on Instagram, TikTok, and Facebook to help grow the company. Boost followers and engagement on Instagram, and start a TikTok account.

Platforms:

Instagram, TikTok, Facebook

Cast Study Duration:

24 Months
Aug 2020 -2022

Strategy:

Image & Video heavy, storytelling heavy

Pink dessert topped with passion fruit and raspberries on a pink plate.
Plantain split topped with ice cream, whipped cream and cherries beside a container of Sweet N Nice ice cream.
Glass filled with pink and chocolate ice cream beside a container of Sweet N Nice ice cream against a pink background.
Lemon cake slices and scoops of ice cream topped with yellow candy pieces on a plate beside a lemon against a bright yellow background.
Passion fruit and other fruit pieces suspended in midair against a bright blue background.
Close-up of dessert topped with strawberries, scoops of ice cream and gold sprinkles.

378 to +11,000

Instagram followers
in 24 months

Two smartphones displaying the Sweet N Nice Ice Cream Instagram profile and a grid of branded social media posts.
Two smartphones displaying the Sweet N Nice Ice Cream TikTok profile and a grid of branded videos featuring ice cream products and creators.

0 to + 214,500

TikTok followers
in 24 months

Screenshots of various TikTok comments reacting positively.